Allianz Arena: shining brightly for the Final
· Allianz Arena to be officially handed over May 12 ahead of the Final, May 19
· The Arena lighting - normally red, blue or white - will be chequered green and blue for the first time
The iconic Arena in Munich - world famous for its unique red, blue or white solid exterior lighting during matches to represent the team playing - will make history next week. It will light up for the very first time in white with a green and blue chequered “belly band” around the middle, to celebrate the Final taking place Saturday May 19.
The match will be the biggest football game to be hosted at the Allianz Arena since the FIFA World Cup semi-finals back in 2006. Following the same “clean stadium” rules the Arena will be officially handed over to UEFA on May 12, one week before the highly anticipated match between FC Bayern Munich and Chelsea FC.
The Allianz Arena is known for the distinctive illuminated ‘cushions’ on its exterior facade, which change colour depending on which home team is playing - red for FC Bayern Munich and blue for TSV Munich 1860 - staying white for international matches. The Allianz Arena has 1,056 illuminated panels, with red, blue and clear lenses. To create blue or green, the lenses will be covered by coloured foil-plastic sheets. The stadium has never before been lit this way, and the combination will be a unique sight for fans.
“The Arena is recognised the world over for its unique ability to glow red, blue or white and for its fantastic atmosphere. The green and blue colouring is a historic first and a striking way to celebrate the Final. We are very much looking forward to the match and wish all fans from London, Munich and the world an unforgettable experience,” says Joe Gross, Head of Market Management, Allianz SE. Allianz, one of the world’s leading financial services and insurance providers, has its global head office in Munich.
Allianz performed a key role in the original development of the façade and lighting system. Its research laboratory, the Allianz Center for Technology (AZT), conducted all fire resistance tests. The Allianz Arena took three years to build, and since opening on May 31, 2005, has hosted 15million fans and over 300 matches, including the opening match and semi-finals of the 2006 FIFA World Cup. 66,000 attend each major match.
Key facts about the Allianz Arena lighting system include -
· The façade and roof covers 66,500 m² in total, comprising 2,760 inflated panels
· It has 1,056 (of 2,760) illuminated panels, normally red, blue or white - plus green!
· A total of 4,250 individual lights are used in the system
· The total area lit covers 25,500 square metres
· Each panel has 4 identical lights (installed in pairs between two lens shaped panels)
· Red, blue and clear lenses in each unit allow colour changes
· The green colour is created by covering the lenses with a green foil-plastic sheet
· The façade lighting requires 100 km cabling
Allianz branding normally located in and around the Arena includes -
· Allianz Arena logo mounted on north and south sides of the exterior:
o 12 blue and white illuminated letters each weighing 250-500 kg
o Composition: steel, tin, aluminium, transparent plastic
o It is the largest LED display in Europe (100,000 individual LEDs)
· Inside the stadium:
o Branding on LED-boards and TV boards around the pitch
o Branding on upper board row
o Allianz Arena branding on entrances of stands
o Allianz Arena branding in Public, Media and VIP areas of the Arena
For more information about Allianz’ involvement in football, visit football-for-life.com
Friday, 12 May 2012
Rights-free materials available for media use:
· Interactive 360° panorama Arena tour
· Short film
· Images of the exterior and interior
· Facts & Figures
· Infographics
To access this content, please visit: http://sponsoring.allianz.com/en/allianz-arena/
For more information please contact:
glen.holland@hkstrategies.com / +44 207 413 3181
rachel.froggatt@grey.com / +49 1724 491 317
Destination Allianz Arena for European football elite
· Go behind-the-scenes at the iconic Allianz Arena ahead of the Final on May 19
· Take an interactive 360° panorama tour of the world famous football stadium
· Fans to share their one piece of advice with the finalist teams through Football for Life on Facebook
On May 19 the best of European football will make the Allianz Arena in Munich their destination, as the eyes of the world turn to the Final of football’s most prestigious club competition.
As a founding partner of the iconic Arena, Allianz is offering football fans exclusive behind-the-scenes insight in the run up to the biggest night of football this year to date.
“No one knows the Allianz Arena better than Allianz and we remain proud to be the naming partner of this world famous football stadium,” says Christian Deuringer, Head of Global Brand Management of Allianz SE. Allianz, one of the world’s leading financial services and insurance providers, has its global head office located in Munich.
The iconic stadium is known for the distinctive illuminated ‘cushions’ on the exterior facade, which change to red, blue or white depending on who is playing inside. Allianz performed a key role in the Arena development, with its research laboratory, the Allianz Center for Technology (AZT), conducting all fire resistance tests of the outer material. The Allianz Arena took three years to build, and since its official opening on May 31, 2005, has hosted nearly 15 million fans and over 300 matches - including the opening match and semi-finals of the 2006 FIFA World Cup. 66,000 attend each major match.
Online, fans can now walk through the stadium via the Football for Life Facebook page and website, football-for-life.com, enabling everyone to make the Allianz Arena their destination regardless of where they are in the world. The interactive 360° panorama tour takes fans into the dressing room, down the players’ tunnel and onto the pitch, the same walk the best players in European football will take in just under six weeks’ time.
Four infographics have been created to illustrate the inner workings of this very modern stadium, everything from the length, width and thickness of the turf, to the eco-friendly nature of the outer lighting system, even the number of sausages sold at every match.
A short film has also been released, exploring the Arena inside and out, and giving fans a unique view of the stadium that will host the best footballers in Europe next month.
Fans are also encouraged to go to Football for Life on Facebook to post comments and share their one piece of advice to the players and teams as they prepare for the Final.
“Football is an international language, spoken by millions around the world,” says Christian Deuringer. “We look forward to sharing our insight and knowledge with fans all over the world and welcoming them to this great stadium and to Munich on May 19.”
Fans can find the 360° panorama tour and behind-the-scenes Allianz Arena stories, images and videos on the Football for Life Facebook page or at football-for-life.com.
Date
Rights-free materials available for media use:
· Interactive 360° panorama tour
· Short film
· Exterior and interior images
· Facts & Figures
· Infographics
To access this content, please visit: http://sponsoring.allianz.com/en/allianz-arena/
For more information please contact:
Nick.meakin@hkstrategies.com / +44 207 413 3181
Rachel.Froggatt@grey.com / +49 1724 491 317
About Allianz
The Allianz Group is one of the leading integrated financial services providers worldwide. With approximately 142,000 employees, the Allianz Group serves more than 78 million customers in about 70 countries. On the insurance side, Allianz is the market leader in Germany and has a strong international presence. In the fiscal year 2011 the Allianz Group achieved total revenues of over 103.6 billion euros. Allianz is also one of the world's largest asset managers, with third-party assets of 1,281 billion euros under management at year end 2011.
In 2006 Allianz SE, the parent company became the first company in the EURO STOXX 50 Index to adopt the legal form of a Societas Europaea, which is a new European legal form for stock corporations. Allianz SE is headquartered in Munich, Germany. Beyond the quality of our financial performance, a number of other activities and factors are important for the sustainable growth of our competitive strength and company value. These include, but are not limited to, our global diversification, the reduction of complexity, our value-based management approach, and our crucially important employees.