Premium Partner of FC Bayern Munich
Allianz is a Premium Partner of FC Bayern Munich. The Bavarian soccer club has over 168,000 members and is one of the largest sports clubs in the world today. FC Bayern is not only a successful football club, but also a remarkable enterprise. Besides its numerous sports achievements, FC Bayern AG is widely known for its professional management. This partnership is a prime example of local corporate citizenship with international reach.
The relationship with FC Bayern Munich exists since 2000 and was reinforced upon the completion of the Allianz Arena in 2005. As the premium partnership with FC Bayern Munich generates new opportunities for sports-related corporate communication, Allianz has already extended its sponsorship commitment to FC Bayern in the form of a comprehensive sponsorship package.
The partnership underlines the engagement of Allianz SE and is a crucial element of our corporate citizenship activities and our commitment to the city of Munich. The two partners also complement one another in terms of international activities and engagements. Allianz is one of the world’s leading financial services providers in the fields of insurance and asset management. FC Bayern, with its international successes, is considered to be in the Top10 of Europe’s best football clubs, and is also well known outside of Europe.
The long-lasting cooperation between Allianz and FC Bayern has already produced several outstanding projects, such as the Allianz Cup in Indonesia, the match against the Chinese Olympic Team in the Allianz Arena and an advertising spot featuring Frank Ribery and Luca Toni filmed in the Allianz Arena. Furthermore Allianz launched an international campaign entitled “The Passion behind Football” which focuses on topics around FC Bayern Munich and the Allianz Arena. In addition Allianz SE established the “Allianz junior football camp”, in which around 50 young players from about 15 different countries can participate. The boys and girls aged 14 -16 spend five unforgettable days in Munich in order to receive valuable training tips from FC Bayern youth coaches and getting cultural insights in the Bavarian way of life. The latest global platform Allianz launched is called “football for life” and will be introduced in the next section.