Allianz launches global platform ‘football-for-life.com‘
Allianz, official partner of FC Bayern Munich and naming right partner of one of the world’s best-known football stadium Allianz Arena, launched in May 2011 a new platform for the international football community: www.football-for-life.com. The portal is available in 14 languages including English, Chinese, Korean, German and Portuguese.
Football is the most popular sport in the world, but it is more than just a sport. Football provides people with guidance in different parts of their lives. It helps to learn about social interaction, to develop individual personality and to improve physical and mental skills. Football helps people to move on in life.
Offering a focal point for football fans from all over the world, Football-for-life is a great place to exchange views, share experiences and pick up tips for the life on and off the pitch.
The site combines content supplied by professional footballers with contributions submitted by fans.
On the one hand the platform offers interesting football related clips, reports and helpful advices starring international top players and other sports stars. FC Bayern Munich stars like Bastian Schweinsteiger, Arjen Robben, Thomas Müller give valuable tips and insights on how to be a team leader on and off the pitch, how to cope with stressful situations, how to combine challenges of school and daily training and more.
On the other hand the community also have the chance to develop the portal with their own content. For example, the platform allows users to upload their own football tricks and compare them to tricks submitted by star players from FC Bayern Munich.
More and more content will be added to the platform over the coming weeks and months, including football-related contributions from all over the world.
The global Football for life community can also meet through Facebook. Allianz has set up a Facebook community with close ties to the website, so the portal is purposefully being extended into the realm of social networking. The aim is to foster international communication and bring together people from all over the world who share a passion for football. The fans have the chance to keep in touch with like-minded friends, gathering experience that is sure to be valuable for getting on in life – both on and off the pitch.
More information: http://www.football-for-life.com/