Football, by far the most popular sport in the world, is in many parts of the world far more than just a sport. Football provides people with guidance in different parts of their lives. Be it through street football projects, youth academies or in the paralympic arena, the sport helps people to gain social skills, develop their personality and individuality and improve their physical and mental abilities. In short: football helps people to move on in their lifes. Allianz, as a partner in life and as a partner of football provides the international football community with knowledge and insights about the importance of Football for life.
Accordingly, Allianz launched in May 2011 a new platform for the international football community: www.football-for-life.com. Some parts of the portal are available in 18 languages including English, Chinese, Korean, German and Portuguese and therefore offers a focal point for football fans from all over the world.
The platform offers interesting football related clips, reports and helpful advices starring international top players. FC Bayern Munich stars like Bastian Schweinsteiger, Arjen Robben, Thomas Müller give valuable tips and insights on how to be a team leader on and off the pitch, how to cope with stressful situations, how to combine challenges of school and daily training and more. More and more content is added regularly, including football-related contributions from all over the world.
The global Football for life community can also meet through Facebook. Allianz has set up a Facebook community with close ties to the website, so the portal is purposefully being extended into the realm of social networking. The aim is to foster international communication and bring together people from all over the world who share a passion for football. The fans have the chance to keep in touch with like-minded friends, gathering experience that is sure to be valuable for getting on in life – both on and off the pitch.