Sad but true: An estimated 1.3 million people each year are killed in road accidents and around 50 million more are injured. Children are amongst the most vulnerable, with 1,000 young people killed every day. Unless immediate and effective action is taken, road traffic injuries are predicted to become the fifth leading cause of death worldwide, resulting in an estimated 2.4 million deaths each year.
With its commitments in Formula One™, Allianz is focused on communicating the importance of safe driving to a motorsport audience. In 2011, Allianz took the next step in its corporate social responsibility program and partnered with the FIA Foundation’s Road Safety Fund in support of the UN “Decade of Action for Road Safety 2011-2020”. Officially proclaimed by the United Nations General Assembly in March 2010, the Decade of Action for Road Safety 2011-2020 is intended to raise public awareness on road safety issues and support new road safety legislation. Its activities include global road safety issues, driver behavior and safety training, vehicle safety and road infrastructure.
Allianz supports the “Decade of Action for Road Safety 2011-2020” through its safety related campaigns. under the mission “Drive Safely” Additionally, international journalists and media are continuously provided with relevant information on road safety, safe driving along with respective graphics, pictures and videos. Allianz employees around the world are invited to become ambassadors and active voices when it comes to safe driving.
“Our Allianz Center for Technology (AZT) has been dedicated to improving road and car safety since the 1970s,” says Christian Deuringer, Head of Global Brand Management at Allianz SE. “We helped to develop the safety belt – and pushed to make it compulsory in Germany. But there is always more that can be done and we continue to work closely with all our global partners..”