In 2008, Allianz became a Global Partner of Formula One™.
This partnership provides Allianz with the opportunity to demonstrate its expertise in Risk Management and in particular road safety on a superior level. The aim of the partnership is not to focus on Formula One™ only, but to transport safety topics and ultimately contribute to saving lives.
With this partnership, Allianz pursues a true partnership rather than just a sponsorship, focused on a subject that is of real concern to the company. Aside of keeping brand awareness on a high level, the target is to use the platform to tell the safety story and its link back to the Allianz motor business.
Sandra Nulty, Head of Global Sponsorships, Allianz SE: "As a global financial services provider, we estimate not only the global reach of Formula One™ but also the quest for continuous development and improvement of the sport for the sake of sporting excellence and safety standards. We at Allianz share this mission, knowing our customer and continuously adapting our services to its needs is our quest, which we strive for since our founding in 1890. These shared values and the belief in the strength of partnership have led us to elevate our commitment to the sport and become an Official Global Partner of Formula One™."
Allianz shall continue to utilize Formula One™ as a backdrop to drive the important topic of road safety throughout 2011/2012. Allianz plans numerous safety events in various locations around the world with the Official Formula One™ Safety Car driver Bernd Mayländer and ex Formula One™ driver and Allianz Safety expert Christian Danner. Additionally Allianz will continue to provide journalists and media worldwide with graphics, pictures and videos free of charge.
As a first initiative in 2011, Allianz launched the new website www.drivesafely.allianz.com that enables fans and public to follow the Formula One season from the angle of safety and gain insights into road safety in general. Videos, news features, expert commentary and pictures are published throughout the season. The unique website highlights the relationship between race track safety and road safety and substantiates Allianz’ global expertise in the field of mobility. The team drivers of MERCEDES GP PETRONAS Formula One™ Team provide exclusive insights as well as their personal safe driving advice.