Thanks to the partnership with Formula One™, Allianz reaches a worldwide audience that is fascinated with automotive technology and interested in driving skills. By providing insights regarding all aspects of safety in Formula One™, from technology like seatbelts to driver behavior like overtaking, Allianz communicates the importance of risk management and driver safety. Most importantly, Allianz highlights how a focus on safety can translate from the race track to public roads.
In 2010Allianz became the first company to ever brand the Official Formula One™ Safety Car and Medical Car. This unprecedented step provided a new visible element to reinforce existing road safety initiatives from Allianz under the theme “Drive Safely” –a message that is also displayed through trackside advertising, editorial content and digital communication at the drivesafely.allianz.com website and the drivesafely Facebook page.
Sandra Nulty, Head of Global Sponsorships, Allianz SE: " Credibility is key for Allianz when it comes to branding, meaning that the iconic visuals for safety developments in the sport, such as our exclusive pitlane and parce fermé branding, as well as the branding of the official Formula One™ Safety Car and Medical Cars, play the main role for us and our story telling.